Ten questions for Kohl’s about this shirt

Yeah, it’s just a $10 t-shirt (when you buy two of these charmers), but clothing has power.

This is the cover of a back-to-school Kohl’s catalog I received in yesterday’s mail.


  1. Is this shirt supposed to be funny, Kohl’s? Because it’s really just mean. 
  2. Did you know that back-to-school should be a time of building students up, not tearing them down? “Nobody cares” has no place in an environment structured for emotional growth and learning.
  3. Do you realize the clothing you sell affects the social climate? Sure, maybe we don’t read and reflect on messages like the one on this shirt, but I think our minds do absorb its spirit.
  4. Do you know this shirt also says “You don’t matter”? It extends the “Whatever!” attitude with an added dose of disdain and egotism.  
  5. Do you know how a message like this can harm someone who’s having a bad day? I’m a middle school teacher. Messages like this are the last thing a middle schooler needs to see.
  6. Could you sell this shirt without the wording? Because it appears to have a nice fit and I like the longer length.
  7. You paid a designer to design some new back-to-school fashions, and this is what they came up with? And then you put it on the cover of your catalog?
  8. Do you know that the world doesn’t need this shirt? We’ll all get along better if we don’t cover our bodies in snarky comments.
  9. Do you realize that people actually do care about other people? In fact, I contend there is a greater capacity for compassion among humans than there is for scorn.
  10. Do you really want to associate your brand with such disrespect? I didn’t think so. You’re better than that, Kohl’s.



If this post made you think, regardless of how you feel about rude t-shirts, click the like button, leave a comment, and share on social media. Follow me to read more or check out my teaching blog, www.elabraveandtrue.com.  Thanks for reading!


16 thoughts on “Ten questions for Kohl’s about this shirt

  1. Ramona August 1, 2017 / 4:17 pm

    Such a thoughtful post about the power of our words and our clothing! I hope you’ll post this on social media so that Kohl’s will see it. I’d love to know if they respond.

    Liked by 1 person

    • marilynyung August 1, 2017 / 4:58 pm

      Will keep you informed! The messages of these types of shirts just make me cringe.


  2. arjeha August 1, 2017 / 4:20 pm

    I am not, nor was I ever, a fan of tee shirts with messages. As you say, some are just downright nasty and mean. Don’t get me started on some of the vulgar ones I have seen sold at county fairs. Stores need to be held accountable for the merchandise they make available to the consumer.

    Liked by 1 person

  3. Lisa Corbett August 1, 2017 / 8:29 pm

    “I’m the reason we can’t have nice things!” and “Brother/Sister for sale” are two kids shirts that I can’t stand. Why would you have a child brag about being destructive or openly laugh at the idea of getting rid of a sibling? I hope Kohl’s read your post too!

    Liked by 1 person

    • marilynyung August 1, 2017 / 8:37 pm

      Thanks for reading! Wow. Haven’t seen the “I’m the reason…” shirt.


  4. Destyn Sublett August 1, 2017 / 11:58 pm

    Excellent points and I agree completely. Thank you for this.

    Liked by 1 person

  5. mbhmaine August 2, 2017 / 12:12 am

    Ugh–your post just reminded me of a year or two of arguments with my youngest about why I would not buy her the nasty message T-shirts that were so popular then. I can’t even remember much about them except there was a rabbit involved. These days I cringe at some of the shirts I see kids wearing at school. I really appreciated your post.

    Liked by 1 person

    • marilynyung August 2, 2017 / 2:35 am

      Thank you so much for reading and commenting. I saw the cover of that catalog and had to write something.


  6. readingteachsu August 2, 2017 / 2:12 pm

    while at the library yesterday I saw a young girl with a tshirt that said, All about the kindness. There are some positive messages out there. I often see messages on my elementary students and wonder why was this purchased.

    Liked by 1 person

  7. Amber August 3, 2017 / 3:35 pm

    As a parent of a teen and a few pre-teens, THANK YOU! World is negative enough without having to buy it.

    Liked by 1 person

    • marilynyung August 3, 2017 / 3:39 pm

      Thanks for reading and replying, Amber. I just couldn’t believe THAT’S what they put on the BTS cover.


  8. annepeterson August 7, 2017 / 11:32 pm

    I’m with you. In society today we lack the positive affirmations, and to add to the negative ones, is just too much. I appreciated this post. That is so sad that Kohl is associating themselves with a message like this.


    • marilynyung August 8, 2017 / 12:19 am

      I agree with you. I’m just surprised no one had better judgment. Thanks for your comments!


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