I learned to like ugly stuff in the 1970s. Didn’t everyone? Did we have a choice? For example, Freakies Cereal came out in the early 1970s and it was ugly. However, it was also yellow and crunchy and okay-tasting. Cap’n Crunch without the peanut butter flavor, if I remember correctly.
The Freakies were a gang of seven monsters that remind me now of the blobby ghosts in 1984’s Ghostbusters movie. The gang included BossMoss, Snorkeldorf, Cowmumble, Hamhose, Grumble, Goody-Goody and Gargle.
The Freakies plied their namesake cereal in TV commercials whose length would rival today’s never-ending pharmaceutical ads.The Freakies were always searching for the Freakies tree, which is where the cereal grew. Naturally.
For a while, Freakie fans could collect colored flexible Freakies magnets.I remember arranging the magnets on our white refrigerator. I would usually put one in the middle, as if it were onstage, and the others would encircle it. Or sometimes I would arrange them in rows.
I remember having a disproportionate number of Boss Moss magnets. He was green and bumpy, and held up one index finger as if to say, Please don’t forget us after we’re gone! I didn’t. Even though they were all friendly creatures, they were also a little bit odd and other-worldly, sorta like E.T.
The Freakies were always on a quest to find the Freakies tree so they could eat Freakies cereal. The best one, for a nine-year-old girl anyway, was the pink female Freakie named Goody-Goody. I only pulled one of those from the box. Ever.